Meet your Pocket Hug 💛
What you're holding is a small, hand-crafted wooden token — made by our founder, one at a time, with care. Every single one.
Each token carries an intention: love, hope, strength, gratitude. It's designed to be given away. Held for a while. Then passed to someone else who needs it more.
Handmade. Scannable. Alive.
Each token has a QR code that connects to a living digital thread — a growing collection of messages from every person who has held it before you.
You can leave your own message, add your location, and watch the token's story grow over time.
Current token intentions
Our token collection has grown beyond the original Pocket Hug to carry a range of meaningful intentions. Each one is a conversation starter — and a moment of connection.
How the ripple works
This is where it gets fun. Your token isn't meant to sit still — it's meant to travel.
Receive your token
Hold it. Feel it. Read the intention it carries. This one was made just for you — for this moment.
Scan the QR code
No app needed. Scan and create a free account using Google, Apple, or Meta. You'll see every message left by people who held this token before you.
Leave your mark
Add a message. Drop your location (city/state — never precise). Your post becomes part of this token's story, visible to everyone who holds it next.
Share with your audience (if it moves you)
We'd love for you to bring your community along — the scan, the thread, the feeling of receiving something handmade. But only if it genuinely resonates. We really mean that.
Pass it on 💛
When the moment is right — and you'll know — give it to someone who needs it more than you do. Then watch the thread keep growing.
About location sharing
When you and others choose to add your location to a post, the token's journey becomes visible through the thread — city by city, person by person. It's completely optional, always your choice, and only ever shows general location (never precise). The thread shows each post and where it came from, so you can follow the trail of love as it travels.
Ideas — not a script 😊
Your voice is what makes this meaningful. Here are some directions that tend to resonate — take what fits and make it completely yours.
The first scan moment
Film or photograph yourself scanning the QR for the first time. Let your audience see the thread — the messages from people who held it before you. That reveal hits every time.
Who you'd give it to
Tag someone who needs a pocket hug right now. Even without sending it yet, this creates an emotional moment that your audience connects with immediately.
The ripple trail
Screenshot the thread showing where your token has been — the locations tagged in each post tell a story. Where did it start? Where has it been? Where will it go next?
The pass-along moment
Share the moment you give it to someone. Even one sentence — "I left this at the nurses' station today" — is more powerful than any product description.
Start a ripple challenge
Pass your token around at an event, a gathering, or even just your neighborhood. See how many posts come in by the end of the day. Invite your followers to watch in real time.
The intention that chose you
Talk about the specific intention on your token — why does it feel relevant right now? Personal storytelling around your token's meaning is deeply relatable.
The do's and don'ts
✓ Please Do
- Use your own voice — authenticity is everything here
- Share genuine reactions, emotions, and moments
- Tag @pocketlovemovement
- Use our hashtags (see below)
- Mention the QR thread and how it works
- Include FTC disclosure (#gifted or #ad)
- Add your location to your post in the thread!
- Pass it on — that's the whole point 💛
✗ Please Don't
- Use scripted or salesy language
- Make claims we haven't made
- Feel obligated to post if it doesn't resonate
- Keep the token forever 😉 (pass it on!)
- Use competitor brand mentions in the same post
Spread the love online
Tag us so we can amplify your content and add you to our ripple story!